It might take a bit of detective work clicking on profiles to see who’s who, but it’ll be worth it. Often they only follow a hundred or so people (although they may have 10’s of 1000’s following them!) and in amongst there, hiding, will be the personal feed of their PR person, stylist, A&R man from the label, live agent, tour manager, manager, video directors they’ve used, and all sorts of motley music industry characters that you can unearth. If they’re on Twitter personally, look at who they follow. The killer method though is to look at the medium to big artists that you’ve already identified as your targets (as we’ve looked at variously, such as in point 4 for followers and 24 for superfans). Look at their streams and see whether they are the sort of person who might have a musical connection with what you do. They love to tell the world how important they are in their bio, so this is very effective. The first way to find these people is to turn again to Follower Wonk and find people whose bio’s say they work in the ‘music industry’, ‘music synch’, ‘promoter’, ‘booking agent’ and so on. Hopefully you’ll know a bunch of people in this area that you’ll want to follow – just from your media awareness – but there are two other ways to turn up the lesser known, and therefore probably easier to reach execs. I know it’s a lot to expect Kanye to reply to, or even see, your to him! He’s an example, not a suggestion!
Richard Branson ( looks like he has people do it for him, but Kanye West ( Richard Russell ( Russell Simmons ( Jared Followill ( and Rob Thomas ( are all doing it personally, as are thousands of successful artists, managers, promoters, record company execs, music synchronisation people, radio DJ’s etc.
#TWEETADDER V4 OFFLINE#
So, just like you would get to know the players in your scene offline at your local clubs, bars and record stores (as we’ve discussed in this piece), target some national and international players that fit your genre and that you know are active on Twitter….in person. Yes, these days, you can make a vast amount happen with your own determination and online savvy, but good old-fashioned patronage will help too.
Studio time, a chance of a ‘synch’ (your music in a commercial or a movie), a meeting with the right producer – it could be anything.Īnd these kinds of things really do happen because of who you’re connected to. Those kinds of events are generally opportunities that arise from someone in a position of power creating an opportunity for you and your music that you couldn’t make happen yourself. We posted the other day on the Make It In Music Daily about how a ‘quantum event’ can shift your career up a gear – and it’s true. You can find part 5 here – Twitter for Musicians – Involvement & Music. This is part 6 of a 6 part post which are all collated on this page – Twitter for Musicians. Top Twitter Tips for Musicians – TweetDeck, Hootsuite & TweetAdder (part 6 of 6)
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